3Di’s presentations are in the top 2% viewed on Slideshare, checkout our stats! We hosted 10 presentations on Slideshare covering our major products and services and achieved almost 20,000 views over a 9 month period.
If you have not had a chance to review our presentation decks why not start with the two most popular from 2013?
Lead Generation Services (7436 view) & Email Advertising Services (5077 views)
ADMA has announced that the new Australian Privacy law passed by Parliament on Thursday is due to come into effect on 24 March 2013.
The law will introduce changes to how marketers and advertisers can collect, use, hold and disclose customer information and other personal information relating to prospects and individuals.
Due to ongoing lobbying by ADMA and ADMA member companies, the Government made some last minute changes to the new law before it was passed to reduce the impact of the legislation on marketers and advertisers. In particular, the Government:
Although ADMA is pleased that the immediate issues facing marketers and advertisers were addressed, it considers that, in general, the law is out-of-touch and out-of-date and will become an increasing hindrance as we continue to move to a data-driven digital economy.
Also, there are still concerns with how the law will be interpreted and enforced. The remaining concerns include:
ADMA will be drafting guidelines for marketers and advertisers to clarify the new law and assist with compliance and will also produce a webinar series and education course to assist businesses interpret the provisions and how they apply to traditional channels, online, social media and mobile.
For more information please visit WWW.ADMA.COM.AU
Reprinted from IAB.org.nz:
IAB New Zealand has released a survey providing insights on how New Zealanders plan to conduct their Christmas shopping this year. (The survey was conducted by 3Di).
Key findings show over half of those surveyed plan to do some of their Christmas shopping online with Books/DvDs/Games topping the gift giving list. Convenience was stated as the number one reason for grabbing a mouse rather than jumping in the car.
“It’s important retailers leverage online channels and recognise the consumer is becoming more sophisticated and connected. Online shopping is borderless and while convenience is cited as the number one reason to buy xmas presents online, price and range are also key factors. Businesses need to offer customers a seamless experience across multiple touchpoints and start their online campaigns early.” Laura Maxwell-Hansen, IABNZ Chair & general manager of Yahoo!New Zealand.
Source: IABNZ/3DI
Comparison shopping is becoming more common with 14% using their mobile phone to compare products with other retailers before purchase.
Alisa Higgins, general manager of the Interactive Advertising Bureau says more and more comparison shopping is being done while the consumer is in the shop. “The internet has always been a great research tool and now we carry it around with us while we shop. With smartphone penetration at 41%, and estimating to grow to 50% early next year, mobile devices are changing the way consumers interact with retailers.”
New Zealanders use both local and international websites although 28% surveyed said they would stay local choosing to shop on websites like Trade Me. While many might worry we will end up with last years recycled gifts Craig Jordon, Head of Marketplace for Trade Me says, “It’s great to see so many Kiwis have Trade Me top of mind as they get cracking on their Christmas shopping. From an ecommerce point of view, we’ve been well-positioned as Kiwis have moved more and more of their purchasing online to take advantage of benefits such as increased convenience, choice, functionality and attractive pricing. New goods is a major focus for us at present, and with more than a million brand new items onsite it’s clear to see we’re not just a garage sale anymore.”
Recent research from Lassoo Media shows that New Zealand websites are regarded as extremely secure for online purchasing, with 80% saying they feel comfortable using them for shopping. However, buying from overseas sites is less favoured, with only 36% saying they’re happy to do so, while 28% weren’t comfortable at all.
The IAB/3DI survey also found that one third have already started their online Christmas shopping with the big rush expected between 1st and 15th of December.
Source: IABNZ/3DI
The full report is available via www.iab.org.nz to IABNZ members only.
ENDS
This is an exciting role that requires results-driven and smart account management focused 100% on digital ad sales.
You will be working for 3Di (www.3di.co.nz), part of Beyond International, the makers of Mythbusters.
We are looking for someone who is a rising sales star in the New Zealand digital industry.
This role offers you a true opportunity to further establish yourself as a significant figure in the digital industry. You will work alongside a team of smart, experienced and respected digital sales experts.
The purpose of the role is to not only manage existing agency relationships but also network, prospect and acquire new business for 3Di. You will be working with a range of agencies and clients, helping them achieve excellent results from their investment in digital.
The package offered will depend on your sales experience and local agency network.
The key objectives of this role are to:
You are:
You have:
Company Description
3Di is a trading name of BeyondD, a wholly owned subsidiary of leading producer and distributor of television and film content, Beyond International (ASX:BYI). BeyondD, the digital division, consists of digital marketing services, digital media sales, and digital assets including websites, marketing databases and bespoke technology.
We employ some of Australia and New Zealand’s most experienced digital experts, not only to provide the region’s leading brands and enterprises with digital services but also to develop our own successful digital businesses and unique intellectual property.
To apply please write to jobs at 3di.co.nz
We’re pleased to partner with ADMA again for ADMA FUSION 2012 and are offering an exclusive complimentary discount on behalf of 3Di
Get 30% discount on your conference registration! register now and quote <3DIOFFER> in the discount field
We’ve just launched Great Video the latest enhancement to the Great Sites membership rewards portal. Great Video offers advertisers a new way to reach targeted consumers with dynamic content such as TV shows, advertisements, films and trailers.
Great Sites has now hit over 300,000 registered members and is growing rapidly with thousands of new members joining each week. With the Great Sites memberrship portal all members have completed a detailed profile and survey and also opt-in to receive all emails and communication with brands.
How does it work?
After members sign up to the Great Sites and have filled out their membership profile they are able to earn rewards (prizes) for engaging with ads, surveys, Q&As, research and more. All members go into the grand prize draw and also earn entries to receive weekly prizes and incentives. The more entries they earn, the more chance they have of winning. Loyalty and interaction with the Great Sites membership portal is extremely high so advertisers have the benefit of reaching extremely targeted segments based on their demographics and purchase preferences.
Great Video allows members to earn more entries in a fun and engaging way and can earn entries
Earning Entries can be linked to specific “actions” such as — Completed views
- Q & A (multiple choice)
- Q & A (survey)
- Opt IN/OUT (lead generation)
- Social Sharing
Great Video is also streamed direct to their Desktop, Tablet or Smartphone.
Benefits for Advertisers
Enhancement Options ($ depending on requirements)
Speak to us for more information on campaigns and ask us about free video encoding and hosting.
Australia: 1300 806 986 or Email
New Zealand : 09 920 1755 or Email
Great Daily Deals is a one stop shop for group buying and discount deals, it represents the latest development in an ongoing program of innovation at Q Ltd’s web portal Great Sites, where members are rewarded with prizes for completing online surveys, responding to offers and interacting on the site’s Facebook fan page.
Great Daily Deals aggregates the latest deals from a range of popular group buying and discount websites which means that members only need to visit the one destination to view all the deals available on that day.
“We surveyed our members and found that there was a huge demand for discount deals, with the most popular categories being; holidays, dining, beauty, activities and electronics. Nearly half of our 500,000 members have already purchased from deal sites, but over 80% indicated that they would prefer to view all the best deals in one place.” said Jon Ostler, Q Ltd’s CEO.
As well as aggregating all of the deals into a single site Great Daily Deals also automatically categorises deals, allowing members to cut through the clutter and only view the deals most relevant to them.
Mr Ostler continued “As an experienced email and database marketing company we understand the importance of targeting and relevancy for both the user and the advertiser, and so we wanted to offer a deals service that incorporated the best targeting in the business.“
Deals are not only pulled from mainstream sites such as Groupon, Living Social, Cudo, Spreets, GrabOne and TreatMe, but also from the more niche deal providers like Eco-Daily that are starting to spring up.
“We want to offer our members the best and most valuable service possible while helping deal and ecommerce sites to expose their offers to the widest possible audience. We will continue to enhance the site with features and will continuously seek out the best deals for our members.” Mr Ostler concluded.
Already included:
Why Daily Deals?
• The Great Sites is an established membership portal with over 500,000 members.
• They are op-in and active participants.
• It ensures members only need to visit the one destination to purchase the latest deals in their geographical area or area of interest.
• Members aren’t bombarded with hundreds of deals from individual sites
Stats:
• 500,000 total members across AU, NZ & UK
• Most popular categories: holidays, dining, beauty, activities and electronics.
• Nearly half of our 500,000 members have already purchased from deal sites
• 80% indicated that they would prefer to view all the best deals in one place
Services we offer with Great Sites
• Email advertising
• Mobile advertising
• Email, phone, tele and postal data
• Co-registration lead generation
• Research marketing, panel and focus group respondents
Great Daily Deals was simultaneously launched in Australia and New Zealand.
To join our affiliate programme,
or for
email advertising, survey & research or promotions with Great Sites please contact the 3di team on:
Australia: 1300 806 986 or info@3dinteractive.com.au
New Zealand: 09 920 1755 or info@3dinteractive.co.nz
