July 6th, 2011
Through its own permission database Great Sites, with over 500,000 members we polled the attitude of Australians and New Zealanders towards the Rugby World Cup (RWC), to be held beteween 9 September and 23 October this year.
In Australia, 38% thought Australia would win the Rugby World Cup but in New Zealand this number was a massive 68%. Runner up for Australia was New Zealand, but across the Tasman members believed South Africa to be second most likely to win. Both countries support their national teams and support was around the 85% mark. More people in Australia supported New Zealand than vice versa, these could be New Zealanders living in Australia.
Around 10% of our NZ members responded that they would attend any of the RWC games, whereas in Australia this was less than 1%. Majority of people (AU: 43%, NZ: 65%) will follow the event on TV. The newspaper was the next most popular medium, followed by online and radio.
When we asked if there should be a limit about players from one country playing for another nation, attitudes were similar: The majority (55%) believes people should only play for their own country, with only around 20% thinking players should be allowed to switch teams.
Fieldwork was conducted between 1 – 7 July, sample size for Australia was n=665 and for New Zealand n=511. Contact us today to ask about online data collection in Australia and New Zealand. Totals do not add up to 100% because only top 5 choices are shown in graph.
Contact us now on NZ: 09 920 1755 or info@3dinteractive.co.nz
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June 9th, 2011
AdMeld, an advertising optimization platform for publishers, has been acquired by Google for around $400 million according to multiple sources. The company, which launched in 2007, has raised just $30 million in venture capital from Foundry Group, Spark Capital, Norwest Venture Partners and Time Warner Investments.
This is a sweet comeback for CEO Michael Barrett. As I noted in our first post about AdMeld in 2009, Barrett was fired from News Corp. in 2008 when the division that owned MySpace failed to meet a $1 billion revenue target. Most sources we spoke with at the time said he was the fall guy for an unrealistic revenue target to begin with, set by News Corp.’s Rupert Murdoch in a previous earnings call.
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May 23rd, 2011
This month Great Sites launched Watch & Win a smart way for advertisers to engage with consumers using TVCs or other video assets. Great Sites offers an end to end solution or can integrate with the advertisers own promotion.
Members of the Great Site portal are invited to view the advertisers video via site promotions and email. After they view the TVC or video, members are rewarded with entries into Great Sites grand prize of $30,000. The incentive can be further extended via the advertiers own prize or promotion if they wish.
The member watches a video for a defined period time before a question is displayed about the content of the video. The format and function of these questions is flexible and can be customised in a number of ways to ensure the member is fully engaged with the advertisers video. This promotes recall and recognition of the advertisers message.
Once the question is answered the member can then be redirected to the advertisers site or an entry form for the advertisers own promotion.
Co-registration can also be added at this point to automatically pass the users contact information onto the advertisers, which requires an opt-in question to be asked by the advertiser.
To find out more about Watch & Win contact 3di.
Example campaign below
Posted in 3Di News & Events, 3Di Publishers, Video Advertising | No Comments »
May 11th, 2011
A poll by Great Research showed that men were almost twice as likely to spend more than $100 on Mother’s Day as women. A total of 5424 people were surveyed nationwide between 4 and 11 May. Most respondents answered they would spend between $20 and $50 on the occasion. Older age groups were less inclined to spend money, and more likely to answer they would cook or agree with “money can’t buy love, a kiss will do just fine!”
Contact Great Research today to ask about our polling product Ten Second Survey.
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