74% of Marketers ‘Pressured to Generate Sales’

MarketingThe majority of Australian marketing professionals feel the pressures of generating enough quality sales leads for their organisations, with one in ten having left a job because of lead gen pressures.

Three quarters (74 percent) feel under pressure to generate enough quality sales leads for their organisations, while almost half (44 percent) have at some point felt that their job was in jeopardy because of a failure to generate enough leads, according to new research published today by Premiere Global Services, Inc.

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