A major AU telecommunications provider tasked 3Di to come up with an effective email marketing strategy that would provide conversions at an acceptable CPA whilst also testing a number of different incentivisation tactics.
Emails were segmented into four profiles, each consisting of the same number of recipients. The same base creative message was loaded to each profile with a separate incentive applied to each:
a separate incentive applied to each:
• No Incentive
• An incentive offering “a” chance to win
• An incentive offering 10 chances to win
• An incentive to offering 100 chances to winEmails were segmented into four profiles, each consisting of the same number of recipients. The same base creative message was loaded to each profile with a separate incentive applied to each:
- No Incentive
- An incentive offering “a” chance to win
- An incentive offering 10 chances to win
- An incentive to offering 100 chances to win
Results:
- CPA target achieved.
- Incentivised clicks provided 30% more conversions that non incentivised clicks.
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