As reported within the IAB Australia’s Online Advertising Expenditure Report (OAER) compiled by pwc, released on the 8th November .
3d interactive are experts in email advertising, offering to clients access to over 40 databases and 4.2 million permissioned email records.
We are currently experiencing high levels of demand as clients increase their online expenditure overall and up weighting email advertising as part of their media mix. This is backed up with industry reports as reported below by the IAB (AU).
Request a copy of our latest release – “Benefits of Email Advertising – Nov 10” – Contact Page
IAB Online Advertising Expenditure Report for the September 2010 quarter
Total online advertising expenditure in Australia has continued its strong growth, posting a record quarter of $571.75 million.
Compared to the 2009 Q3 quarter, growth in online advertising expenditure was experienced in all categories with general display, classifieds; and search and directories recording 26 percent, 30 percent and 18 percent quarter on quarter growth respectively.
Paul Fisher, CEO of IAB Australia said “Feedback from media agencies and advertisers indicates a continued and growing confidence in the online channel as an effective medium to reach, engage and influence consumers, and these expenditure figures demonstrate that investment is indeed following consumer behaviour – online.
“Online advertising is still in an aggressive growth cycle and the signs for continued double digit growth for many quarters to come are strong. As we head into the lead up to Christmas and the strongest retail period of the year, advertisers will continue to leverage the power of online advertising to influence consumer’s Christmas purchase choices.
“This latest expenditure data puts the medium on track to exceed $2.2 billion for calendar year 2010, taking a growing share of the Australian total advertising market,” concluded Mr Fisher.
Within general display, based on the submissions received, email based advertising comprised $7.6m of advertising expenditure, while video based advertising comprised $8.4m of advertising expenditure, slightly down on Q2 2010.
CPM based pricing continued as the dominant expenditure type with 75% of advertising expenditure on a CPM basis, and 25% on a direct response basis.
