The terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC indicates payment based on click-throughs, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs.

A few example email ad creatives can be found below.

If you do not have creative or a digital agency that can design one for you please contact Marketunited who specialise in creative that converts.