The IAB has recently released new guidelines for display advertising, here are the details:
Executive Summary
The objective of the IAB Universal Advertising Package (UAP) Guidelines is to update the Australian industry-agreed standards for online advertising placements and to include rich media.
The guidelines are intended for marketers, agencies and media companies involved in the creation, planning, buying and selling of online advertising. They seek to simplify the media creation and buying process, deliver operational efficiencies, and drive growth for both standard and rich media formats.
The standard ad units represent the most commonly bought ad unit, while rich media is defined as ads which utilise additional video, animation or interactive elements beyond those achievable in a standard display ad.
These guidelines have been developed based on the following considerations:
• Input from the IAB Standards and Guidelines Council with representation across Publishers, the Media Federation of Australia, The Communications Council and Media Agencies;
• Feedback from the broader industry;
• A review of existing international IAB UAP ad standards; and
• Australia’s current internet connection speeds.
Ad Creative Due Date Guidelines
• Standard Creative (including third party vendor tags) must be submitted to publisher three working days prior to live date.
• Rich Media (including third party vendor tags) must be submitted to publisher five working days prior to live date.
General Information
• Transparency is at the Publisher’s discreation
• Rich Media change creative policy: all creative must be approved by the publisher before any changes are made on the live tags.
• Not all publishers carry all formats
For 3dinteractive’s specifications for display and email creative, please refer to your Account Manager or contact us on 1300 806 986
SOURCE: IAB Australia website
