Adnews recently highlighted a strong trend in mobile advertising in Australia, today Australia has one of the highest rates of mobile phone ownership in the world. State-of-the-art network coverage is available to more than 98 per cent of the population and most likely to view mobile advertising over our US, UK and European counterparts.
A report found that Australia’s iPhone OS ad impression share of 42% is significantly
higher than the US at 19% and Europe at 30%.
Australians are the most comfortable with mobile advertising of any country in the
world, with 75% of Australians agreeing with the statement that they are either “very
comfortable” or “somewhat comfortable” with mobile advertising.
Of the 14 countries studied across Europe, Africa, Asia, and the US, Australians were
the most comfortable consumers in the world, 10 points higher than the US at 65%.
“Australia is clearly one of the world’s leading markets when it comes to mobile
advertising,” said James Lamberti, vice president of Research and Marketing at
InMobi.
“Consumers are highly accepting of mobile advertising likely due to the immersive
and rich experiences available on iPhone, and more recently Android, devices that
prevail in this highly evolved market.”
The ‘Global Perspective on Mobile Advertising’ report was conducted by independent
mobile ad network, InMobi, in partnership with comScore. It surveyed 14 countries
and 20,000 consumers
InMobi opened an office in Australia in November 2010, appointing Rob Marston to
lead the local business. The agency said it has won six new customers since launch
including Accor Hotels.
Excerpt quoted from AdNews publication, 08 February, 2011 www.adnews.com.au
A report found that Australia’s iPhone OS ad impression share of 42% is significantly higher than the US at 19% and Europe at 30%.
Australians are the most comfortable with mobile advertising of any country in the world, with 75% of Australians agreeing with the statement that they are either “very comfortable” or “somewhat comfortable” with mobile advertising.
Of the 14 countries studied across Europe, Africa, Asia, and the US, Australians were the most comfortable consumers in the world, 10 points higher than the US at 65%.
Darren Davidson from Adnews writes:
“Australia is clearly one of the world’s leading markets when it comes to mobile advertising,”
“Consumers are highly accepting of mobile advertising likely due to the immersive and rich experiences available on iPhone, and more recently Android, devices that prevail in this highly evolved market.”
Excerpt quoted from AdNews publication, 08 February, 2011 www.adnews.com.au
See the whole article here http://www.adnews.com.au/news/australians-prefer-mobile-ads
This entry was posted
on Monday, February 28th, 2011 at 11:28 am and is filed under AU, Mobile Ads & SMS.
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