3Di / IAB NZ Survey Shows 56 % of Kiwis Plan to Shop Online for Christmas

December 3rd, 2012

Reprinted from IAB.org.nz:

IAB New Zealand has released a survey providing insights on how New Zealanders plan to conduct their Christmas shopping this year. (The survey was conducted by 3Di).

Key findings show over half of those surveyed plan to do some of their Christmas shopping online with Books/DvDs/Games topping the gift giving list. Convenience was stated as the number one reason for grabbing a mouse rather than jumping in the car.

“It’s important retailers leverage online channels and recognise the consumer is becoming more sophisticated and connected. Online shopping is borderless and while convenience is cited as the number one reason to buy xmas presents online, price and range are also key factors. Businesses need to offer customers a seamless experience across multiple touchpoints and start their online campaigns early.” Laura Maxwell-Hansen, IABNZ Chair & general manager of Yahoo!New Zealand.

I buy my Christmas Presents Online Because…

Christmas2012-3Di-IAB-1

Source: IABNZ/3DI

Comparison shopping is becoming more common with 14% using their mobile phone to compare products with other retailers before purchase.

Alisa Higgins, general manager of the Interactive Advertising Bureau says more and more comparison shopping is being done while the consumer is in the shop. “The internet has always been a great research tool and now we carry it around with us while we shop. With smartphone penetration at 41%, and estimating to grow to 50% early next year, mobile devices are changing the way consumers interact with retailers.”

New Zealanders use both local and international websites although 28% surveyed said they would stay local choosing to shop on websites like Trade Me. While many might worry we will end up with last years recycled gifts Craig Jordon, Head of Marketplace for Trade Me says, “It’s great to see so many Kiwis have Trade Me top of mind as they get cracking on their Christmas shopping. From an ecommerce point of view, we’ve been well-positioned as Kiwis have moved more and more of their purchasing online to take advantage of benefits such as increased convenience, choice, functionality and attractive pricing. New goods is a major focus for us at present, and with more than a million brand new items onsite it’s clear to see we’re not just a garage sale anymore.”

Recent research from Lassoo Media shows that New Zealand websites are regarded as extremely secure for online purchasing, with 80% saying they feel comfortable using them for shopping. However, buying from overseas sites is less favoured, with only 36% saying they’re happy to do so, while 28% weren’t comfortable at all.

The IAB/3DI survey also found that one third have already started their online Christmas shopping with the big rush expected between 1st and 15th of December.

When Do You Expect to Carry Out Most of Your Christmas Shopping Online this Year?

Christmas2012-3Di-IAB-2

Source: IABNZ/3DI

The full report is available via www.iab.org.nz to IABNZ members only.

ENDS

Great Sites – Quality Research Panel Audited

November 30th, 2012

Great Sites Members

An independent panel responder audit was recently carried out by one of Great Sites partners to ascertain the reliability of Great Sites members for research projects.

Both the Australian and New Zealand sites delivered honest and accurate responses to a range of questions in a survey structured to detect low quality paternalist responses.

The survey tested;

  1. Thought Consistency, opposing statements are presented for agreement/disagreement
  2. Answer Consistency, asking the same question in different ways
  3. Top Box responses, checking people are not just ticking the top answer
  4. Speeders, checking speed of survey completion is ‘normal’

Great Sites members complete a range of quality controls during and post signup and complete a full detailed profile and interest survey.

Great Sites offers researchers a trusted panel. More Information

3Di Research Services

Australia: 1300 806 986 or Email
New Zealand :  09 920 1755 or Email

Exclusive 30% Discount on ADMA FUSION

October 30th, 2012

ADMA Fusion

We’re pleased to partner with ADMA again for ADMA FUSION 2012 and are offering an exclusive complimentary discount on behalf of 3Di

Get 30% discount on your conference registration! register now and quote <3DIOFFER> in the discount field

REGISTER NOW

Incentivised clicks provided 30% more conversions for 3Di’s Telco Client

October 19th, 2012

A major AU telecommunications provider tasked 3Di to come up with an effective email marketing strategy that would provide conversions at an acceptable CPA whilst also testing a number of different incentivisation tactics.

Emails were segmented into four profiles, each consisting of the same number of recipients. The same base creative message was loaded to each profile with a separate incentive applied to each:

a separate incentive applied to each:
• No Incentive
• An incentive offering “a” chance to win
• An incentive offering 10 chances to win
• An incentive to offering 100 chances to winEmails were segmented into four profiles, each consisting of the same number of recipients. The same base creative message was loaded to each profile with a separate incentive applied to each:
  • No Incentive
  • An incentive offering “a” chance to win
  • An incentive offering 10 chances to win
  • An incentive to offering 100 chances to win

Results:

  • CPA target achieved.
  • Incentivised clicks provided 30% more conversions that non incentivised clicks.

3Di-email-marketing-expertise

Download the email marketing case study:

Do you require email marketing expertise? Contact us today!

Australia: 1300 806 986 or Email
New Zealand :  09 920 1755 or Email

Great Sites Christmas Advertising Packages – get the creative for free!

October 12th, 2012

Its a 3Di Christmas

In the lead up to the November and December Christmas shopping period we are offering a comprehensive advertising package on our Great Sites online membership portal.

Great Sites is the largest and one of the most responsive consumer survey databases across Australia, New Zealand & The United Kingdom. The membership portal attracts a broad range of consumers, who actively opt-in to participate in our survey panel for the chance to win $30,000. Our database is fresh, and readily available for you to begin communicating to our 500,000 members.

Advertisers can take advantage of:

  • - Solus email (third-party advertisement that is sent to an opt-in subscription email list)
  • - Inclusion on our Great Shopping newsletter
  • - Site take over (wallpaper)
  • - Branded video on Great Video
  • - all creative included in the media buy!

This is a great package for retailers and businesses looking to support a sales push over this busy Christmas period.

Great Shopping Christmas Banner

Benefits:

Email marketing is a very effective and flexible communication channel that offers many unique capabilities including; extensive targeting options, rapid results and high levels of referrals. The creative can be housed in the recipients inbox increasing brand exposure and is especially relevant to retail offers and promotions.

Contact 3Di sales to find out more about Great Sites Email, Phone and Postal Campaigns and Data.

Australia: 1300 806 986 or Email
New Zealand :  09 920 1755 or Email

Great Sites Member Demographics 2012

October 12th, 2012

Great Sites recently published its latest member demographics (below) for its Australian and New Zealand members. The analysis is based on their most active members over the last 12 months.

Great Sites offers advertisers Solus email campaigns which can be targeted to audiences using member demographics derived from  over 50 survey questions that members have answered. Telemarketers and Direct Marketers can access phone and postal data to support their campaigns using the same targeting capabilities.

Solus email is a third-party advertisement that is sent to an opt-in subscription email list comprised of demographics of target consumers. For example, the owner of an opt-in list related to Internet Security would allow an anti-virus software company to send a direct advertising email about their Internet Security product to members of the opt-in list. The e-mail advertisement will generally not show any information about the Web site or company who owns the email list, but will appear to come directly to you from the third party brand.

The analysis from Great Sites highlights that it’s most active members consist of a third of longer term members (over 3 years), one third medium term members (1-3 years) and one third new members. Great Sites runs an extensive member acquisition program to ensure the membership is always fresh and growing, see the  channels we use to recruit members by below.

Australian Members of Great Sites

Great Sites Members - New Zealand

New Zealand Great Site Members

Great Site Members - Australia

How Great Site Members Recruited

Contact 3Di sales to find out more about Great Sites Email, Phone and Postal Campaigns and Data.

Australia: 1300 806 986 or Email
New Zealand :  09 920 1755 or Email

We’ve just launched Great Video

August 6th, 2012

great_video_au

We’ve just launched Great Video the latest enhancement to the Great Sites membership rewards portal. Great Video offers advertisers a new way to reach targeted consumers with dynamic content such as TV shows, advertisements, films and trailers.

Great Sites has now hit over 300,000 registered members and is growing rapidly with thousands of new members joining each week. With the Great Sites memberrship portal all members have completed a detailed profile and survey and also opt-in to receive all emails and communication with brands.

Great Sites screen shot

How does it work?

After members sign up to the Great Sites and have filled out their membership profile they are able to earn rewards (prizes) for engaging with ads, surveys, Q&As, research and more. All members go into the grand prize draw and also earn entries to receive weekly prizes and incentives. The more entries they earn, the more chance they have of winning. Loyalty and interaction with the Great Sites membership portal is extremely high so advertisers have the benefit of reaching extremely targeted segments based on their demographics and purchase preferences.

Great Video allows members to earn more entries in a fun and engaging way and can earn entries

Earning Entries can be linked to specific “actions” such as — Completed views

- Q & A (multiple choice)

- Q & A (survey)

- Opt IN/OUT (lead generation)

- Social Sharing

Great Video is also streamed direct to their Desktop, Tablet or Smartphone.

Benefits for Advertisers

  • Advertisers only pay for proven video engagement “actions”
  • Proven engagement and direct response from video campaign
  • Ads viewed in high definition
  • All platforms supported (desktop, tablet, smartphone)
  • Any length of video supported
  • Unique video engagement from $1.00

Enhancement Options ($ depending on requirements)

  • Target ads to specific demographics or interests
  • Add a Survey
  • Add Lead Generation
  • Add social Sharing
  • Custom integration
  • Video encoding and hosting

Speak to us for more information on campaigns and ask us about free video encoding and hosting.

Australia: 1300 806 986 or Email
New Zealand :  09 920 1755 or Email

Great Sites screen shot 2